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Choosing a seller for Aliexpress: All about rating and ratings

Site Aliexpress - online marketplace, where many sellers work. To make it easier to choose to choose, from which seller aware of the assessment system was developed, on the basis of which the ratings of sellers and shops are formed. Since users cannot determine the quality of the goods ordered by half, then the cost of feedback and customer feedback is formed by an average valuation for the goods and seller, and then, based on the number of feedback and ratings, statistics are formed in percentage, that is, the seller rating or the percentage of positive feedback. This parameter is very important not only for buyers, but also sellers, because sales depends on this. As experience and points accumulate, the sellers are assigned certain levels that are expressed on Aliexpress, as diamonds, crowns, medals and the highest award - "Reliable brand". According to the accumulation of a certain number of points, the seller goes to a new level. It gives him special privileges and benefits, so all sellers are interested in good ranking. But if the store was opened recently or the seller did not have a large number of customers, then such an important parameter, as a rating, may be absent at all. How to choose and evaluate the seller to Aliexpress, we will also tell me further.

What sellers for Aliexpress are reliable?

Aliexpress.com is as aimedencies with definite criteria for specific criteria. Such criteria are the number of positive recommendations, product evaluations / delivery / communication with the seller, as well as customer reviews. As sales are made, for each sale, evaluation and feedback, the seller gives points. These points are converted to the icons on the site, which are a reliability indicator. The highest award is the "Reliable Brand" medal, which sellers are obtained, which have more than 400 thousand points. Reliable brand is the most important criterion by which you can determine the reliability of the seller. Such an award have direct suppliers and shops with the highest rating. Also, merchants are considered reliable, which offer products of excellent quality, perform basic guarantees and provide excellent service. All these indicators are taken from customer estimates. Each store with such an award has been tested by Aliexpress.

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It is possible to determine the reliability of the seller only after studying the page of the product. All information that can be a useful buyer is indicated at the top of the page. If you have a cursor to the store name, you will find detailed information about the seller, where the average grades for the quality of goods, delivery and service are indicated. Also, this block indicates in detail when the store was created, and who is the official manufacturer. Near the estimates block indicates the percentage of positive feedback. It is formed on the basis of all the estimates divided by their number. The number of positive feedback is one of the most important indicators of the reliability of the seller. If the seller reached the highest level, then he will have a "reliable brand" award. But not all sellers it is. Also, diamonds and crowns are found, which also testify to the good ranking of the seller. But, a "reliable brand" is the most important indicator, which indicates good estimates, high ranking, delivery on time and sociability of the seller. In order for the seller to be reliable, it must have the following indicators:

Reliability indicator Detailed description
Shop / brand At least 2 years on Aliexpress
Reward 3 Diamond, Crown or Medal "Reliable Brand"
Percentage of positive feedback At least 97% of positive recommendations
average rating Not less than 4.7 out of 5 (above average)
Number of orders and votes At least 500.
Number of reviews Not less than 200.

Also, you need to pay attention to the reviews. Despite the fact that in the top of the block with reviews, detailed statistics are written, you still need to read their content to make sure according to the goods of reality. In feedback, users write a lot of useful information about the seller, quality, service, and other parameters that can be useful. Also, in the reviews there are photos of the product received, which makes it possible to estimate its appearance not on the model, but in reality. If for some reason there is no one of the indicators, objectively evaluate the reliability of the seller is impossible.

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There is a category of sellers on the site, which are considered the most reliable and are displayed in the top of the search in the "Brands" column. These are direct manufacturers who have high rating, evaluations above average and many positive feedback. The category of "brands" is always in the search and in this column are published at once those stores that have a "Reliable Brand" award.

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Unknown sellers for Aliexpress

On Aliexpress There are few stores that do not have a rating or evaluation, but unknown sellers are also found. Unknowns are called sellers who do not have awards, and sometimes the rating, in principle. There are sellers who appeared on the site recently. We have not yet managed to become popular, so there are no large number of feedback or orders. Unknown sellers who have recently on the platform often cannot be rated a rating due to high competition on the site. But already on the basis of the first 10 reviews, you can define the first rating of the seller. If the store completely lacks the number of positive estimates and there are no reviews, then it is impossible to determine the reliability of such a seller. Aliexpress has very few sellers who do not have a rating at all. In order to form statistics, not one product is used, but all that are available from the seller on sale. For this reason, at least some minimum percentage of reviews will be derived, as an indicator of statistics recently. If the store on the platform is 1 year or even less, it is quite possible that the seller is not in the top of the search, so buyers simply have not seen it. But if the seller has been on Aliexpress for several years, but does not have a ranking and reviews, then such a seller is considered unreliable and unequivocally say. Will the quality of the goods comply with the description and whether the order will come in general, it is impossible.

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Very often that some product has no reviews. Reviews - the main indicator of reliability for Aliexpress. This is a feedback form by which it is possible to determine whether the item has the item declared and what to expect from the order. No reviews means that no user has bought this product. Sometimes, instead of the detailed comments, buyers leave ratings, but if they are not, it is impossible to evaluate the goods. It is likely that this product recently appeared in the store, but most often, the seller is simply unreliable and buyers do not risk it to order.

How to appreciate the unknown seller on Ali Extress?

There are three main criteria for evaluating sellers on Aliexpress: quality of goods, delivery and sociability. If there are no reviews, then it is impossible to estimate the compliance of the goods. Also, objectively evaluate the delivery time is also impossible. Only one indicator remains, how to evaluate the unknown seller to Aliexpress. To do this, you need to write to him and ask questions about the product. To communicate with the seller, a special link is provided on the product page, which allows you to directly ask questions. The button is located next to the "Product Characteristics" block on the left, in the "Contact Seller" block. Press the "Send Message" button, enter the required text and send the seller. To ask a question, do not necessarily issue an order. This button is available for all users who want to get advice.

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Beginner sellers, very willingly respond to all questions and are interested in each potential client, so if the seller responds immediately, knows his product and provides detailed information, then perhaps the seller is not bad, just recently on the platform and has not yet managed to become popular. If the seller completely ignored the messages and did not answer the user's questions, then such a seller is considered suspicious and objectively appreciate it difficult. Also, you can click on the Seller's name link to go to the store and see the other products. The sellers always have some kind of goods that are in demand more than others. You can read reviews if they are. But the seller's rating is the same for all positions in the store, there is only an average valuation for the goods.

What do the icons mean - crowns, diamonds, medals and diamons from sellers to Aliexpress?

Since the aliexpress has a battle-rating system, each review and assessment go to the formation of the seller rating. Not to confuse buyers and not disclose the whole "kitchen", Aliexpress Weeded points to medals, diamonds and crowns, which are indicated on the product page next to the description of the seller rating. Each purchase, confirmed order, assessment and reviews left by the seller are transformed into a rating. On Aliexpress, points are given not only to customers, but also sellers. The best of them get the "Reliable Brand" icon, which is a guarantee of quality and high level of service. The rating of the seller shows how decent it is and, how many orders has. The essence of diamonds, crown and medals are that the buyer immediately seen where the rating is above. Each 500 points are equal to 1 diamond. 2 diamonds are already 2 thousand points. A 5 - 20 thousand points. From 20 thousand points the seller is assigned to the crown. 5 Crown is 400 thousand or more points. When the seller reaches the maximum number of points, then he is given a "Reliable Brand" award and this is the highest assessment among sellers.

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Now Aliexpress does not use rewards, that is, neither medals nor diamonds nor the crown is no longer. Only those sellers who have a reward "Reliable Brand" remained. The remaining financial indicators are no longer used. This is due to the fact that now all sellers are divided into reliable and unreliable, and this criterion is the main among the awards. In any case, when choosing a seller, you must also pay attention to the rating, number of orders and other parameters that can be useful.

How to find and choose a good seller on Aliexpress?

In order for users to quickly choose a good seller and are invented all these estimates and ratings that are available for viewing to all users and always have in public domain. In each category of goods, there is a list of top stores that are published in the "Brand" column. These are the most reliable sellers approved by Aliexpress. In the catalog, the goods with the highest ratio of the number of orders and rating are usually published at the very top. You can choose filters so that the offers are sorted by the seller rating, orders, the best choice and price. These filters are also listed at the top of the search. If you like something, open the page for a detailed examination of the offer. You need to pay attention to all parameters that are specified in the brand description. Reliable sellers have indicators above average:

  • average product assessment (compliance) - not less than 4.7 of 5;
  • average rating for the service (communication with the seller) - not less than 4.6 out of 5;
  • delivery on time (delivery matching) - not lower than 4.6 out of 5;
  • rating - not lower than 97% of positive recommendations;
  • voices (average rating for the goods) - not lower than 4.7 out of 5;
  • the number of ranks in the stars - most buyers put 5 stars.

It is also important to pay attention to the number of orders of the goods from the seller, carefully examine the reviews and even go to the store's website to see what the seller is set for other products. If all these parameters correspond, the seller has many reviews, and buyers are delighted with the purchased goods, then this seller can be considered reliable, even if he does not have such award. Before making an order, be sure to contact the seller, especially if not confident in the correctness of the size or, if any information is interested. If the seller responds to willingly, you can safely make an order. Even if the goods do not come as you expected, you can open a dispute and leave a review so that other buyers do not make such a mistake.

Video: What seller is better to order on Aliexpress?

Site Aliexpress Uses feedback as a source of rating formation. Each seller has a rating that is compiled from the assessments for all goods. All users can leave feedback and goods, thereby participating in creating a seller rating and an average evaluation for the goods. Every feedback is important for sellers, so it is very often when the need arises to open a dispute, they ask for this e do, because they do not want to lose points. All the necessary information about the product and the seller is indicated on the page, so the user can first familiarize himself with it to make his choice. If you have questions about how the seller is better to order on Aliexpress, we recommend watching a video on the topic:

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